We are going to Exporivaschuh. Riva del Garda, June 13 to 16 — one of the better footwear trade fairs in Europe, and for us, the first time exhibiting there.

Stand C3-D01 if you want to find us.

We are bringing the S27 collection. It has been in development for a while and this is the first time we are showing it to buyers in person. There is a difference between sending catalogue photos and actually putting product in someone's hands — the materials, the weight, the finish on the sole edge. You either feel it or you do not. We are looking forward to the moment people feel it.

Exporivaschuh tends to attract buyers who are there to work, not just to walk the floor. That suits us. We are not there to hand out brochures. We want to talk about what retailers actually need for the season — what is moving, what their customers are responding to, where the gaps are in their range. If that sounds like a useful conversation, we should probably schedule time before the fair starts, because the floor gets busy fast.

Four days. Come by stand C3-D01 and see the collection.